Aveda Hair Treatments
TRANSFORM YOUR HAIR WITH NEW BOTANICAL REPAIR™:
AVEDA INTRODUCES ITS REVOLUTIONARY PLANT-POWERED BOND-BUILDING
PROFESSIONAL TREATMENT FOR HAIR THAT IS 5X STRONGER
Aveda’s new botanical repair™ professional service is an intensive treatment that strengthens and repairs 3 key layers of hair with powerful plant actives, leaving it 5X stronger and visibly shinier in as few as 10 minute
Aveda, the high-performance hair care brand with a mission to care for the world, announces its revolutionary new professional salon treatment that transforms hair using botanical technology that instantly strengthens and repairs 3 key layers of the hair -- from the inside out. This vegan and 93% naturally derived* botanical repair™ professional treatment strengthens hair by creating new bonds, and dramatically reduces breakage in just one application, leaving hair 5X stronger.
Aveda’s PhD Chemists, with disciplines in Organic Chemistry, Polymer Chemistry and Pharmacognosy, searched the globe for efficacious plant technologies that could provide powerful deep repair for damaged hair. This team of experts identified a multi-pronged approach, creating 3 different technologies that work synergistically to treat the 3 key layers of hair for deep repair from the inside out.
* From plants, non petroleum minerals or water.
Camille Sasik PhD, Aveda’s Director of Hair Care Research and Development said, “Damage repair is an extremely sought-after benefit for our guests, and our team is always researching and studying new technologies and natural ingredients to address this need. Botanical repair™ took us 6 years to develop because we were so committed to delivering the strongest-possible benefit using ingredients from nature. The result is a 93% naturally derived1 collection with powerful plant technologies such as sacha inchi, avocado and green tea. Plus, all three steps of the botanical repair™ professional service include more concentrated amounts of molecular plant technology to build bonds at the core.”
How Botanical Repair™ 3-layer hair repair works:
1. Repair at the cortex. Aveda’s plant-derived bond multiplying molecule goes below the surface of the hair to multiply bonds, strengthening and reinforcing hair integrity at the core.
2. Prevent at the cuticle. Aveda’s nourishing macro green blend of avocado, green tea and sacha inchi smooths the cuticle to detangle, helping prevent breakage.
3. Protect at the F-layer. Aveda’s protective plant-based complex creates a botanical F-layer, an invisible water-resistant lipid layer that is made of a fatty acid that “seals” the surface of the hair cuticle, helping protect and shield the hair from future damage.
Begin your hair transformation with Aveda’s revolutionary plant-powered professional bond-building treatment for stronger hair in as few as 10 minutes. The botanical repair™ professional treatment strengthens and repairs to dramatically reduce breakage, and helps protect hair during a color service, leaving hair stronger, visibly revived, shiny and full of life.
To maintain professional results between visits, Aveda recommends using the botanical repair™ retail system at home to help keep your hair strong and shiny between salon treatments.
Environmental Standards
The botanical repair™ collection is 93% naturally derived1, silicone-free, sulfate cleanser-free and vegan; and like all Aveda products, is cruelty free and manufactured with 100% wind power through renewable energy and carbon offsets.
Instead of using silicones, botanical repair™, where relevant, is formulated with a patent-pending silicone-free technology that mimics the conditioning performance of silicones using naturally derived ingredients, including candelilla wax, shea butter and olive-derived conditioners. Aveda’s R&D Chemists worked through countless combinations before discovering this unique, proprietary blend.
Botanical repair™ features a naturally derived fresh, light floral, herbal aroma containing certified organic ylang-ylang, rose and marjoram essential oils, leaving hair smelling as indulgent as it looks and feels.
Botanical repair™ bottles, jars and their respective caps are made with 100% post-consumer recycled packaging, eliminating use of virgin petrochemical plastics in these forms. Botanical repair™ tubes are made with a minimum of 59% post-consumer recycled materials and up to 41% bioplastic, and their respective caps are made with minimum 60% post-consumer recycled materials. Additionally, Aveda is introducing a new 350ml mono-material tube with 65% post-consumer recycled content, which is the highest possible to date.
The Botanical Repair™ Professional Collection includes:
● Botanical Repair™ Professional Equalizing Primer: Conditions, treats and evens out porosity, priming hair for a color service. 97% naturally derived.
● Botanical Repair™ Professional Strengthening Additive: Contains bond strengthening technology to help strengthen hair. 93% naturally derived.
● Botanical Repair™ Professional Bond Activator - Light: Strengthens and multiplies bonds for deep intensive repair with plant-powered 3-layer hair repair technologies. 97% naturally derived.
● Botanical Repair™ Professional Bond Activator - Rich: Strengthens and multiplies bonds for deep intensive repair with plant-powered 3-layer hair repair technologies. Contains 5X the blend of butters and oils than the light bond activator. 97% naturally derived.
●Botanical Repair™ 3-Step Treatment at $165 - $185
Duration: 30 mins
including wash & blow $185
●Botanical Repair™ Color 1-Step Treatment at $95
Duration: 10 mins + Color Service
●Botanical Repair™ Scalp and Hair Treatment at $285
Duration: 1 hour
including wash & blow $320
1) BOTANICAL THERAPY MOISTURE TREATMENT FOR DRY HAIR
Improves dry hair up to 86%, leaving your strands soft, silky and shiny.
2 Step Treatment for Haircut Customer
$115-145
plus Shampoo & Blow Services 30 minutes
$175
BOTANICAL THERAPY REPAIR TREATMENT FOR DAMAGED HAIR
Improves damaged hair up to 84%, leaving your strands strong, supple and healthy-looking.
2 Step Treatment for Haircut Customer
$115-145
plus Shampoo & Blow Services 30 minutes
$175
BOTANICAL THERAPY SCALP BALANCE TREATMENT FOR DRY SCALP
Features a deep, restorative massage with the aroma-therapeutic essential oil blend that will bring the healthiest balance to your dry scalp, setting the stage for beautiful hair.
Scalp Treatment + Massage for Haircut Customer
$95
plus Shampoo & Blow Services 10 minutes
$135
BOTANICAL THERAPY SCALP BALANCE TREATMENT FOR IRRITATED SCALP
Features a deep, restorative massage with the aroma-therapeutic essential oil blend that will bring the healthiest balance to your irritated scalp, setting the stage for beautiful hair.
Scalp Treatment + Massage for Haircut Customer
$95
Shampoo & Blow Services 10 minutes
$135
ADDITIONAL HAIR TREATMENT SERVICES
Excluding Shampoo & Blow Charges
15 minutes Express Hair Treatment 1 step
Aveda intensive restructuring treatment / moisturizing treatment masque.
$95
10 minutes Colour Saver
Aveda aroma-free composition
$48
10 minutes Colour Conserve Phinish
Aveda 6 week after-color seal protect
$55
10 minutes Scalp Remedy Conditioning Concentrate
Balances the scalp, soothes inflammation, detoxify – perfect foundation
$95
30 minutes Scalp, Neck & Shoulder Spa With Blue Oil/Stress Fit
Dissolves tension, soothes muscles price
$95 includes Shampoo & Blow
$60 for 20mins / $80 for 30mins
THE PRAMASANA TREATMENT EXPERIENCE
was posted by blog Tiffany Tan Sept 2018
After watching the pramasana treatment being performed several times I was excited to have it done myself. My hair is naturally oily and washing it every other day is a stretch only made possible by aveda’s dry shampoo. My hope for pramasana was that it’s balancing properties would help my scalp’s oiliness.
No sooner had the service begun than I realized my hopes hadn’t been high enough. As my service provider, Margaret, began to massage my scalp in circular motions with the Sheeny exfoliating scalp brush I saw tiny white flakes appearing all over my hair. She explained to me that the looped bristles on the brush were gently exfoliating the build-up on my scalp from product, the environment, dry skin, and excess sebum. She exfoliated my entire scalp, and I was amazed at how much flaked off considering I had just washed my hair the night before. The best part of this step was how amazing the brush felt – the scalp is surprisingly sensitive and the unique pramasana brush is a great tool for massage. I would buy it for that purpose alone!
After the exfoliation we moved to the shampoo bowl, where Sheeny applied the pramasana purifying scalp cleanser to my scalp and aveda damage remedy shampoo through my ends. She explained that the cleanser is for your scalp because it’s created for skin, whereas shampoo is created for hair. This makes the pramasana treatment customizable to you because you can use it with any shampoo. The scalp cleanser is a deep cleanser and helps to instantly balance sebum levels. The right amount of sebum helps protect your skin, but too little creates dryness and flaking and too much creates excessive oiliness and can cause acne. After scrubbing my scalp thoroughly and pulling through my ends she rinsed everything.
Next up was the masque, a professional product not available to purchase retail. This was arguably my favorite part of the treatment. When she applied the masque, sectioning my hair and dabbing it directly on my scalp, it felt cool like mint. As it sat it felt increasingly cold, making my scalp feel awake and revitalized. Sheeny spent several minutes massaging the masque into my scalp and through my ends, which felt amazing. Then, letting the masque process even longer, she massage my tired neck and shoulder with aveda blue oil.
After rinsing the masque she again sectioned my hair and applied the pramasana protective scalp concentrate – a leave-in treatment - to my scalp. The concentrate works alongside the cleanser to balance sebum levels, in addition to forming a protective barrier against pollution. That means less flakes next time I use the exfoliating scalp brush! As she began to blow dry, I could immediately see in the mirror that my scalp was shining. My hair felt soft and incredibly light.
The real test for me would be the test of time. Today is day four since I received the pramasana treatment and detox and my hair looks closer to my usual day two! I loved receiving the service and it definitely helped my oily hair. Pramasana has been described by aveda as a facial for your scalp and now I know why!
THE PRAMASANA PURIFYING SCALP CLEANSING 30 minutes
$155 with haircut customer
$185 for shampoo & blow customer